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The external design of a car is the hook that gets people interested in it. If they're going to buy one though, the interior is where they have to live with it. For too long, many car makers have spent way too long on the exterior and minimal time on the interior.

An article I covered yesterday shows some signs of hope that perhaps GM is starting to understand the issue. This is a good thing, and whilst it most likely won't translate into any changes for Saab in the next 18 months or so, it's fair to expect a major revamp of the interior for the next generation Saab 9-5.

So, I thought I'd go back and look at some of the best interior stuff I've seen in a Saab....and some of the not so good.


Materials, Materials, Materials....

There's little doubt in my mind that the materials used in any environment can go a long way to creating a connection with that environment. My office has light blue walls and grey furniture. I go there to work and I don't find it particularly pleasant. My home has timber and leather, because that's what I like and I've been fortunate enough to be able to acquire and build pieces that make the place feel like home for me.

It's a similar story with cars, too.

This is a picture from an old Saab, but take one look and you immediately feel like you could be at home there.

It's got color, texture, character. Let's face it, what we're talking about here is the practice of driving a machine, but this picture makes you feel like you could care for that machine, love being in it and engaging with it.
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