Keep in mind that until like three, maybe four years ago (when that main dealer of which the name has slipped from my mind, started to act as adsitributor for Hirsch), there effectively was no competition as regards the newer cars, snd even Trent Saab (the other source for 99/900/early tuning) did not enter the scene earlier than 1997-ish...
Now we have Elkparts/Elksport(?) and far more knowledge/experience of what the Swedish tuners have on offer and at the glossy car mag end of the action, Abbott have had to share the limelight (read: column inches, or rather millimetres -we're still talking Saab, of course) with Hirsch for several years now, so I reckon there's never been as much competition in the field as now.
On the other side of things, every Saab tuner and custom part fabricator is complaining about how impossible it is to extract money from Saab owners - we're generally regarded as a bunch of tight gits, I'm afraid. And then I look at the amounts spent by many of us here (myself included)on our cars, and think - is it really that much better with Scooby, Porsche, Evo, Ford Cossie, Skyline owners? I myself have been on an average salary with not much in the way of fixed costs for several years now, I've been broke all the way and I have still some way to go with my car. Is the modified car scene elsewhere populated by business owners and drug dealers - or is it that our expenditures on our cars gets fragmentated between rather too many suppliers/tuners?