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  1. Saab News
    How GM stumbled at Saab - Part 3 Why couldn't biggest automaker help one of the smallest? Lessons abound for Euro brand owners Richard Johnson Automotive News Europe | December 1, 2010 06:01 CET Continued...... 'Caught flat-footed' When Eaton went to Chrysler in 1992 as CEO Lee Iacocca's...
  2. Saab News
    How GM stumbled at Saab - Part 2 Why couldn't biggest automaker help one of the smallest? Lessons abound for Euro brand owners Richard Johnson Automotive News Europe | December 1, 2010 06:01 CET Continued......... GM's strong start Dave Herman, Saab’s first boss under GM, tried to...
  3. Saab News
    How GM stumbled at Saab - Part 1 Why couldn't biggest automaker help one of the smallest? Lessons abound for Euro brand owners Richard Johnson Automotive News Europe | December 1, 2010 06:01 CET Small, struggling, European premium-car companies that later became big and powerful -- such as...
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