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  1. Saab News
    Photo Credit: Saab Automobile AB In the next month or so, Saab Cars North America is expected to launch an all out marketing blitz as part of the launch of the all new Saab 9-5 in the United States according to Business Week. “There's a huge wave of media and communication” that will start in...
  2. Saab News
    Dr. Gene C. Rapaille, a French-born, US-based marketing expert, wants Saab and believes that he has the key to turning around Saab Automobile. I certainly would not put this individual down as prospective buyer, but he does have some good points about the value in Saving Saab, not just as an...
  3. Saab News
    At the 2009 Frankfurt Auto Show, thanks to Tynan’s Saab & JMK Saab, I had the great opportunity to have an interview with Knut Simonsson, Saab Automobile’s global director of sales & marketing and part of the Saab Management Board. It was two years ago that I first met Mr. Simonsson while...
  4. Saab News
    Saab make fantastic cars. The 2008 Saab 9-3 in all its variations is a great machine and we’ve discussed at length on this site how a lack of advertising in the last few years has meant that Saab just isn’t on many people’s radar. I’ve come across a forum thread this morning that...
  5. Saab News
    Thanks to Andy, the resident TS vocalist, I came across this very even-handed review of Saab 9000 Turbo from 1991. It was done by MotorWeek, a program produced by Maryland Public Television here in the US. For those of you not from the States, Maryland is a relatively small but densly...
  6. Saab News
    [ Saab Greece ] ????????? ????????? ?arketing ??? ????? ???? ??????????? ? ?. ???????? ??????????, ??????????????? ??? ?. ???????? ?????????? ... View the full article
  7. Saab News
    [ Saab USA ] General Motors Corp. is further broadening its multicultural marketing efforts and today announced that it will add SandersWingo Advertising, Inc., to its list of advertising agencies to provide African American, urban and youth marketing support for Chevrolet, and Carol...
  8. Saab News
    FOR RELEASE: 2005-02-14 SAAB OFFERS THE "ANTIDOTE TO SAMENESS" New Advertising Campaign: "Distinctly Designed. Independently Inspired." DETROIT, Mich. - No one wants to be a cliché, but in today's world it can sometimes feel inevitable. When everything seems more and more the same, from the...
  9. Saab News
    Well, If BBC Topgear is the barometer on the motoring pulse in the UK.. and if it's as popular as it thinks it is.. then the comments from this evening's programme have undone a few million pounds of product placement.. "The new Saab 9-3 convertable... it's just a Vectra with a Saab badge...
  10. Saab News
    Saab Automobile AB has named Digitas Europe SA, London, as its worldwide agency of record for direct and relationship marketing. The appointment extends the Swedish automaker's relationship with Digitas, whose Boston office already handles U.S. online marketing for Saab Cars USA. General Motors...
  11. Saab News
    SOURCE: http://www.marketingsherpa.co.uk/sample.cfm?contentID=684<br /> Ooops! SAAB.co.uk's Many Marketing Faux Pas Much as we would have loved to, we just couldn't find the time to go scouring the Web for marketing faux pas whilst we were away on our hols in Greece. Thank goodness some of...
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