One of the notable 900s at the great TS Pacific Northwest Meetup belonged to Kevin Miller, who’s one of the writers for online motoring site, Autosavant.
In the washup of the event and all the chatter and discussion that took place, Kevin’s penned a piece considering the current state of Saab. As I read through it, I found myself nodding my head over and over again.
<blockquote>Saab enthusiasts, in general, are concerned about the state of the company and about GM's stewardship of the marque (or lack thereof).
</blockquote>
(nods head)….
<blockquote>Throughout its history, Saab has been an innovator of vehicle safety. Beginning in the 1970s, Saab became a leader in economical vehicle performance through the use of turbocharging, which supplemented vehicle performance while maintaining fuel economy. Saab is still making incredibly safe cars, and they are among the most fuel- efficient near-luxury vehicles on the market. So why aren't either of those facts highlighted in Saab's current marketing?
</blockquote>
(nods head)….
<blockquote>Thirty years after Saab introduced turbocharging , GM and Ford are introducing “groundbreaking” new technology with their small-displacement, turbocharged engines for volume passenger cars and light trucks. The technology is being touted as all-new, as if those automakers have re-invented the proverbial wheel.
In this time of heightened focus on fuel economy, Saab should be shining, and highlighted as a jewel of efficiency and dynamics in GM's crown.
</blockquote>
(nods head)….
It should be noted that Saab have recently started to focus on the efficiency of turbocharging in their latest US advertising, but considering how quiet Saab have been in the last 12 months, they have a very long road to travel in getting the marketplace aware of their credentials.
Fact: they should OWN turbocharging the way Volvo OWNS safety.
It’s a crime that they don’t.
There’s a lot more stuff in Kevin’s piece and I’d recommend that anyone interested in Saab’s current position, and their future, have a read and leave some feedback there.
Autosavant: What is GM doing to Saab, and why?
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In the washup of the event and all the chatter and discussion that took place, Kevin’s penned a piece considering the current state of Saab. As I read through it, I found myself nodding my head over and over again.
<blockquote>Saab enthusiasts, in general, are concerned about the state of the company and about GM's stewardship of the marque (or lack thereof).
</blockquote>
(nods head)….
<blockquote>Throughout its history, Saab has been an innovator of vehicle safety. Beginning in the 1970s, Saab became a leader in economical vehicle performance through the use of turbocharging, which supplemented vehicle performance while maintaining fuel economy. Saab is still making incredibly safe cars, and they are among the most fuel- efficient near-luxury vehicles on the market. So why aren't either of those facts highlighted in Saab's current marketing?
</blockquote>
(nods head)….
<blockquote>Thirty years after Saab introduced turbocharging , GM and Ford are introducing “groundbreaking” new technology with their small-displacement, turbocharged engines for volume passenger cars and light trucks. The technology is being touted as all-new, as if those automakers have re-invented the proverbial wheel.
In this time of heightened focus on fuel economy, Saab should be shining, and highlighted as a jewel of efficiency and dynamics in GM's crown.
</blockquote>
(nods head)….
It should be noted that Saab have recently started to focus on the efficiency of turbocharging in their latest US advertising, but considering how quiet Saab have been in the last 12 months, they have a very long road to travel in getting the marketplace aware of their credentials.
Fact: they should OWN turbocharging the way Volvo OWNS safety.
It’s a crime that they don’t.
There’s a lot more stuff in Kevin’s piece and I’d recommend that anyone interested in Saab’s current position, and their future, have a read and leave some feedback there.
Autosavant: What is GM doing to Saab, and why?
-
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