How about this for a stark contrast to the difficult experience Tony R had with Saab Oz in getting a delivery date for his 2008 Saab 9-3.


Part 1 - I rake Subaru over the coals for what I (still) believe to a deceptive advertisement placed in a magazine here in Australia.


Part 2 - Subaru respond with their side of the story. I don’t agree with it, but if a statutory authority hauled them over the coals they’d likely have a technically correct defence.


Part 3 - I get this via email from Subaru:


<blockquote>Dear Steven,


I understand you have been in contact with our Customer Relations Team about some concerns you have regarding one of our recent ads promoting safety. We would like to offer you the opportunity to drive a Subaru for a week however don’t know where you live and just how possible (or attractive to you) this offer would logistically be.


If you are interested in driving a Subaru for a week, would you please advise your phonenumber by email and we’ll be in touch to make the arrangements. I note that you have asked not to be contacted about marketing, email and SMS material so I hope you’ll forgive this contact but I just wanted to give you the opportunity (absolutely no obligation) to experience a Subaru for yourself, I note you are a loyal Saab fan but feel sure you would enjoy the experience of driving a Subaru.


We will require you to sign a standard vehicle loan form with your details but this is only for the purposes of knowing where the car is and in who’s care.


I look forward to hearing from you either way and thanks for your time.

</blockquote>
I’ll be in touch.


Remember, Subaru don’t know me as someone with a website or anything like that. To them, I’m just Joe Citizen who likes Saabs and has a beef. In that light, this seems like extraordinarily good customer service.


Australia is Subaru’s third biggest market worldwide. I’m beginning to see why.


The only question remaining is which Subaru should I ask for?


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