This week's issue covers the article about the new 9-3 article that appeared in a swedish publication and had been discussed on an internet forum -- Ahhh! fame at last!

Their people had been playing around with photoshop and come up with a suggestion of what the car will turn out like as the pictures in the original article were rather small.

Unfortunately they made a pig's ear of the grill - I just hope that the real article does not look like it.

I thought the grill looked a bit odd too! Does that also mean the journos are watching? Maybe Saab are too...

...but which enthusiast's internet forum did they get it from. The stuff originally appeared on aftonbladet.se (which was credited on this site) - but I daresay those images are over every saab enthusiast's site like a rash.

I am sure Big Brother SAAB drops in for a regular look at this and other SAAB BBs. What an invaluable source of information about the brand? Could you find such instant/honest/zany info anywhere else? Worth tens of thousand of kroner/euro/pounds of market research.

I am not sure that they do. There is an awful lot to get through to get to anything they would find worthwhile.

Mind you, having said that, in the past they did start their "Dad Racer" advertising campaign a few months after someone came up with the term "Gentleman Racer". Who came up with that term? Ah, I think it was me commenting on Joe Gilman.

And later I did receive an email from a guy in marketing at Saab GB regarding this site (or saabs.org) - so maybe they are keeping an eye on things, afterall?

Originally posted by /john:
I.

Mind you, having said that, in the past they did start their "Dad Racer" advertising campaign a few months after someone came up with the term "Gentleman Racer". *Who came up with that term? *Ah, I think it was me commenting on Joe Gilman.[/b]Gentleman's Races is a term that applies to Amateur Jockeys events, both on the flat and over fences, except in Ireland where they are known as " Bumpers" ( 'cos the Jockeys are not as proficient as the pros, and tend to 'bump up and down
The definition of a 'Gentleman Rider' was always " Far from a Gentleman anything but a Jockey" http://www.saabscene.com/forum/images/smilies/rolleyes.gif