This is from a press release from Saab dated 19 May 2000:
Saab Automobile is adopting a new corporate symbol. The new symbol has been designed to visualize more clearly the values that lie in the brand name, and is an evolution of the earlier symbol dating back to the mid-1980s.
The new Saab Automobile corporate symbol will come into use on 14 August, and will then feature on all new Saab cars.
This is the existing logo:
This is the new logo:
Do you think that this change is necessary? What is your view on the new logo?
06-30-2000, 11:23 AM
Given Saab cars are no longer part of Scania I guess something had to be done.
07-13-2000, 04:34 AM
I think the new logo is unimaginative, and far less attractive than the old one. I sincerely hope our 9-5 has the old one, or it's going back!
07-17-2000, 01:10 PM
I like the new logo - CLEAN ! !
08-29-2000, 05:42 AM
I believe the change to the new logo is unnecessary. SAAB has had way too many changes in this past decade. I don't know if GM has anything to do with this but I am tired of US car companies buying out European marques and drastically changing them. I'm not saying that I don't like SAAB anymore but I do believe they are too "American" in that luxury and plush rides are more important now. I test drove a new convertible and I could not even feel the road which I believe was one of SAAB's attributes. I have only had European cars and have never owned a domestic make and I don't ever plan on it. I would probably buy one of the newer models but what happened to making a car without changing it cosmetically every year?? Just frustrated a little bit by all the changes that SAAB has made. Thanks for letting me vent!
08-31-2000, 05:25 PM
New logo looks OK to me - its clearer, less cluttered and gives stonger branding. Why keep a lorry name on cars ?
Nuts like us enjoy quirky cars, and Citroen was renowned for this not too long ago as well, but I guess you have to broaden appeal to stay in business....
09-04-2000, 04:43 PM
My girlfriend worryingly pointed out that this looks like the Vauxhall badge. But then seeing as Saabs today are very nicely made Vectras...
Funny your girlfriend should mention that. Here's a recent article from The Telegraph on that very subject: